In conversation with Aqdus Saleem

Recently I interviewed Fashion Designer Aqdus Saleem. Aqdus is Pearl Acedemy graduate and presented her summer collection The Modest Chapter recently at Lakme Fashion Week. I instantly fell in love with her designs due to clear resemblance between my keen interests in Arabian culture and her collection.

Designer Aqdus Saleem.JPG
Designer Aqdus Saleem

Here is our brief interaction.

Q: Will you tell my audience about your background.
A: I belong to a religious Muslim business family
My father is a contractor, my mother is a homemaker & she is also inclined towards fashion but because of conservative Muslim family she couldn’t pursue fashion design as her career & that is also a reason why my parents are very supportive towards my career.I have two brothers one of my brother is civil engineer & another one is pursuing is communication design from pearl academy & one sister who is pursuing M.B.B.S.

Q: How did you come to realise that you want to become a Fashion designer?
A:Meaning of my name is sacred and I abide to it. Throughout my life fashion made considerable influence in my life. From teenage to adulthood I made lifestyle and clothes my passion and hence achieved success at pearl academy. Aftermath of which landed my interview on YouTube pearl channel on contemporary style and upholding Muslim culture and feminism

Q: How do you define fashion?
A:Fashion for me is always your inner style

Q: How do you define your personal style?
A:Simple & elegant

Q: What matters to you most as a designer?
A:Individuality & doing something out of the box every time you showcase your collection.

Q: What do you like most about designing a piece of cloth/jewellery?
A:Theme, silhouette & Garment construction

Q: Do you see yourself as an artist?
A: yes

Q : Tell us about your collection- “The Modest chapter” which was showcased at Lakme Fashion Week recently.
A: Our Summer/Resort 2016 – ‘The Modest Chapter” recreates the contemporaries modest wear taking the inspiration from book, by using its silhouette. Cotton lawn, linen & organza and few more fabrics through which we tried to make the garments. Although creative pattern & excessive layering remains the key inspiration to built up the collection. (picture and review of collection here)

Q: Do you have a role model in the Industry? Is there any designer or artist who inspires you the most?

Q: Is there any (international) designer/model you would aspire to work with in future?
A: Alexender Wang & Valentino

Q: What is Aqdus , when she is not a fashion designer? What other things interests you?
A: Jouranalist
Q:  Your favourite Fashion labels:
A: Shoes: Aldo,Zara
     Bags: Aldo,Fendi
     Fragrance: Chanel
     Haute Couture: Sabyasachi & Valentino
     Casual Wear: Zara
     Sport wear: Nike
     Jewellery I don’t know, I am not a jewellery person

Cherry Mardia in 'Aqdus' at LFW SR 16.JPG
Actress Chrry Mardiya in Aqdues Saleem Dress at Lakme Fashion Week.

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