In conversation with Jewelley Couturier Mrinalini Chandra

The one who designs whimsical jewellery also enjoys what she does. Her proven creativity was witnessed when she showcased her latest collection “Please Have a seat” at Lakme Fashion Week Summer Resort 2014.  In conversation with Chirag Parmar, the guy behind Style Cult,  Artisan Atelier and Couture Jewellery Designer Mrinalini Chandra talks about her love for jewellery, inspirations, role model  and above all shares some major fashion tips. here is how the interview went with Ms Chandra.


Q: Will you tell our readers about your back ground?

My first piece of jewellery was a Tessellated neckpiece I designed during NIFT for a Design Competition by the World Gold Council. I was awarded as one of the top twenty jewellery designers in the country. That was the turning point in my career. Then I got selected for my masters in Italy as amongst twenty students from the world  at 100 per cent scholarship followed by an internship at Montblanc Headquarters in Germany.

NIFT Delhi gave me the education and ambition to realise my passion of jewellery craft .My education at Milan gave me the exposure and experience that now makes my label what it is today in terms of aesthetics and approach. I am very grateful to my Education. It is that formulated my entire brand ideology. My brand stands for everything I believe in small things that bring cheer and joy to your day.

Q: When did you realise you want to become Fashion/Jewellery designer?

Like any other girl I have always had a deep association with Fashion Accessories but it was only my Mother and my best friend Mohit and  who made me realise that it was indeed my calling.The more I spent time learning about the delicate nature of jewellery, its profound relationship with the wearer drew me to further explore this particular art form.

Q: How do you define fashion?

Fashion is the way of expressing oneself. Fashion is what I wear, I eat, My conduct, my body language. It’s what I like- I live. It’s the way of living the way you like & I like to be. To me fashion is something Decent yet Chic yet Classy & graceful.

Q: How do you define your personal style?

A reverence for craft, an inherent love for colour. It is nearly impossible for me to comprehend darkness or anything sinister and you would never see such influences in my work. I worship detail and finesse and hope everyday that, that gets translated in my work.

Q: What matters to you most as a designer?

The journey. The process of making jewellery is extensive and full of learning. Falling in love with every concept and living it throughout the process, only brings out the best in every piece and that is what makes each & every piece of art different yet special & interesting.

Q: What do you like most about designing a piece of cloth/jewellery?

The experience of Evolution& Development. Evolution from sketch to the merchandise. It actually gives birth to new ideas & shows another side of the coin, which was unturned. Hence, I love the complete process.

Q: Do you see yourself as an artist?

Yes sometimes. While sketching, conceptualising. My perpetual state of mind is always of a design student.

Q: How do you select your models? Do you have any favourite models?

Depends on how well do they compliment the jewellery. My favourite models are Erica Packard & Nidhi Sunil.

Q: Do you have a role model in the Industry? Is there any designer or artist who inspires you most?

Anamika Khanna. She’s the Goddess of couture.

Q: How long does it take to construct a piece of jewellery/cloth?

From concept to realisation-Half a month, if its being made for the first time.

Q: Is there any (international) designer/model you would aspire to work with in future?

Designer would be Azzedine Alaia . Models are Kate Moss-for she is experimental & fun And Naomi Campbell for the dusky beauty she is.

Q: We love everything about your latest collection. Is there any particular piece you would like to talk about?

Kaleeras. It Happened after a lot of apprehension but turned out to be centre of attraction.


Q: Your favourite Fashion labels:

Shoes: Salvatore Ferragamo

Bags: Céline

Fragrance: Versace

Haute Couture: Alexander McQueen & Elsa Schiaparelli

Casual wear: flee market picks

Sports wear: Puma


Q: What can we expect from your next collection?

Romantic fantasy, enchanting story telling.

Q: Any styling tip for the readers?

Be experimental. Try & wear what is good for you. Let your clothing compliment you & you compliment what you are wearing and that comes from comfort. Don’t forget that smile.

Q: where can the readers buy your collection?

We retail online from our official website and Pernia’s Pop-up Shop .Our jewellery can be bought from Atosa ,Cereo–Mumbai, Rudraksh-Pune. Also in a leading store in Dubai

Click here for the review of latest collection and see the pictures here

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