The Clothing Rental

The Clothing Rental (3)

How would you flaunt that Vintage Valentino you loved very much on runway but would never be able to afford it? Would you like to wear your favorite Merchesa or Georges Chakra  gown without having to purchase it? Consider yourself lucky because the one  fashionista – Shilpa Bhatia has made this possible for you in India! Shilpa with all her love for fashion started a concept store named “The Clothing rental” where you can rent your favorite Zara or Babe jumpsuit for just a fraction of the price. The store provides highend Italian/French labels and also offers wide range of Indian bridal wear. Shilpa makes the fashion really affordable with her brilliant idea with the obvious logic- affordability for the high-end label, very cliché for fashion lovers in India. Shilpa’s clientele includes but not limited to fashion week regulars and Bollywood professionals. Dolce and Gabbana, Armani, Hugo Boss, Carolina Harrera, Zegna, Alexander Wang, Anamika Khanna and Manish Malhotra are few of the labels available at “The Clothing rental”. Shilpa has expanded her business into two beautifully decorated stores located in Bandra and Versova. You can also rent your favorite fashion labels online. “We truly believe in offering value and it shows in our product and service.” Comments Shilpa.

SEE MORE Continue reading

In conversation with Aqdus Saleem

Recently I interviewed Fashion Designer Aqdus Saleem. Aqdus is Pearl Acedemy graduate and presented her summer collection The Modest Chapter recently at Lakme Fashion Week. I instantly fell in love with her designs due to clear resemblance between my keen interests in Arabian culture and her collection.

Designer Aqdus Saleem.JPG

Designer Aqdus Saleem

Here is our brief interaction.

Q: Will you tell my audience about your background.
A: I belong to a religious Muslim business family
My father is a contractor, my mother is a homemaker & she is also inclined towards fashion but because of conservative Muslim family she couldn’t pursue fashion design as her career & that is also a reason why my parents are very supportive towards my career.I have two brothers one of my brother is civil engineer & another one is pursuing is communication design from pearl academy & one sister who is pursuing M.B.B.S.

Q: How did you come to realise that you want to become a Fashion designer?
A:Meaning of my name is sacred and I abide to it. Throughout my life fashion made considerable influence in my life. From teenage to adulthood I made lifestyle and clothes my passion and hence achieved success at pearl academy. Aftermath of which landed my interview on YouTube pearl channel on contemporary style and upholding Muslim culture and feminism

Q: How do you define fashion?
A:Fashion for me is always your inner style

Q: How do you define your personal style?
A:Simple & elegant

Q: What matters to you most as a designer?
A:Individuality & doing something out of the box every time you showcase your collection.

Q: What do you like most about designing a piece of cloth/jewellery?
A:Theme, silhouette & Garment construction

Q: Do you see yourself as an artist?
A: yes

Q : Tell us about your collection- “The Modest chapter” which was showcased at Lakme Fashion Week recently.
A: Our Summer/Resort 2016 – ‘The Modest Chapter” recreates the contemporaries modest wear taking the inspiration from book, by using its silhouette. Cotton lawn, linen & organza and few more fabrics through which we tried to make the garments. Although creative pattern & excessive layering remains the key inspiration to built up the collection. (picture and review of collection here)

Q: Do you have a role model in the Industry? Is there any designer or artist who inspires you the most?

Q: Is there any (international) designer/model you would aspire to work with in future?
A: Alexender Wang & Valentino

Q: What is Aqdus , when she is not a fashion designer? What other things interests you?
A: Jouranalist
Q:  Your favourite Fashion labels:
A: Shoes: Aldo,Zara
     Bags: Aldo,Fendi
     Fragrance: Chanel
     Haute Couture: Sabyasachi & Valentino
     Casual Wear: Zara
     Sport wear: Nike
     Jewellery I don’t know, I am not a jewellery person

Cherry Mardia in 'Aqdus' at LFW SR 16.JPG

Actress Chrry Mardiya in Aqdues Saleem Dress at Lakme Fashion Week.

The Modest Chapter by Aqdus Saleem

Designer Aqdus Saleem presented her collection- THE MODEST CHAPTER, on Day 1 at Lakmé Fashion Week Summer Resort 2016. The collection is a perfect blend of Islamic ethnic and contemporary fashion trends. The collection with global appeal offers the wearers comfort and elegance without having to compromise on modesty. Collection is inspired by the idea of how fashionable women in conservative milieu would dress up for various occasions. Excessive layering remains the key element throughout the collection. Here are some of the pictures.

Models in 'Aqdus' at LFW SR 16 (9)Models in 'Aqdus' at LFW SR 16 (8)Models in 'Aqdus' at LFW SR 16 (7)Models in 'Aqdus' at LFW SR 16 (6)Models in 'Aqdus' at LFW SR 16 (5)Models in 'Aqdus' at LFW SR 16 (4)Models in 'Aqdus' at LFW SR 16 (3)Models in 'Aqdus' at LFW SR 16 (2)Models in 'Aqdus' at LFW SR 16 (1)Gen-Next designer Aqdus Saleem takes a bow at her debut show at LFW SR 16

style inspiration – prom dresses

As Important as the prom night be for the girl. There are high chances you could mess up, but with the right attitude of course along with the perfect prom dress will help you reign the night. Having a perfect prom dress is the first step that you must take towards winning the prom queen crown. You must look fierce and chic , uttering your grace out loud. I came across the where they have the wide range of really elegant prom dresses. I have chosen some dresses to share with you along with some styling tips. click on pictures for the details


The sheer black backless V shaped dress is utterly beautiful. The bow-like motif on front and sequined trim over it is alluring. The dress ruffled down the knee is perfect black for the evening. You can style it with golden/silver sparkly stilettos and add a silver necklace on your neck. Hair can be left natural over the shoulder. Continue reading

Sunshine – The Cynical YOU!

Is being single not your choice that you have to scream every now and then I NEED A BOYFRIED or put AVAILABLE on social sites? Or is it fun being single hanging around and having more than one guy to date? Is it so good to have some “Hangout” buddies and still keeping your options available? I mean window shopping   or browsing through the heat on social media is cool but you just can’t call dibs on every piece of hot pie around. OR do you already have someone out there to exchange tiniest bit of thought your human mind can produce? Anything from the size of your shoes to the flavour of macaroon you just had at le 13. And you do that and more while being committed to someone else physically and emotionally? That is exactly what Oprah calls an emotional affair. Do you moral-shame yourself for that emotional affair or was the emotional affair allowed on the cheat-sheet with your current? Those flirtatious texts or heart to heart at Macy’s does really mean anything? Or are you the someone stuck between the ex and the next? (i have hell lot of people coming and asking if they should take back their ex or just ditch the past and move on to the next one ).When you have that someone who loves you unconditionally and you just don’t wanna heat that up reason being, FRIENDSHIP IS COOL AND WAY MORE IMPORTANT AND YOU DONOT WANT TO RUIN THAT. You will be the cynical little brat and throw all the shit about your crush on his face and he will just nod in affirmation holding his shit together. I mean he doesn’t have much of a choice, he wouldn’t lose a good friend whom he shares his Louboutins and Zaras with, but it really hurts sometimes! It does and you would know this only if you have been that guy! Trust me! he won’t take that shit forever and time will come he’d really want to bid an adieu, i mean there’s only so much someone can take! How long he has to convince himself that someday you’d take him? Is that the best you can be? You want your friends to be there for you without any expectations while you are having best of the both worlds, I mean its okay to have the cake and eat it too but better is to share with someone who loves it more than you do!


Last week I was lucky to get invited to the BNLF – blog now live forever event orgenised by the IndiBlogger. It was such a fun weekend at The Lalit in Mumbai. I mean when you just walk down the room filled with 600 bloggers from all around the India, many of them with the menuscript for thier first book ready or being published in The Herald or The huffington Post is really great. the greatest part was everyone out there was blogger and was good one in what he/she was blogging about The event was superfun which included sessions on how to blog better and how to succeed in the world of blogging. The craziest thing was to meet everyone and ask them what they blog about! Even fashion week didnt ever sound so much fun. Among other, we had christoff Trappe, famous content marketer & Jeff Bullas #1 content marketing influencer as speakers. It was definately great learning from the experts.

on me : Tee and Bag from Zara, hippie inspired bracelet from Rani No Haziro (market in Ahmedabad, Botanical printed canvas sneakers from United Colors of Benetton,drop crotch shorts and Derby Hat from , watch from,

IMG_0606IMG_0363 IMG_0438